Sony Alpha A7 III Mirrorless Digital Camera with 28-70Mm Lens ILCE7M3K/B

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sonyis a well-rounded camera suitable for both photo and video applicationsin a variety of working situations. Refined for improved speed andlow-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor andBIONZ X image processor pair to realize an impressive 10 fps continuousshooting rate and improved autofocus performance for faster, morereliable subject tracking along with wide frame coverage. This updatedFast Hybrid AF System employs a combination of 693 phase-detectionpoints and 425 contrast-detection areas for quicker acquirement of focusin a variety of lighting conditions, and also maintains focus onsubjects more effectively. In addition to speed and AF, the processingimprovements also help to realize greater image clarity and reducednoise throughout the sensitivity range from ISO 100-51200, which canfurther be expanded to ISO 50-204800. Video recording capabilities havealso been extended for enhanced quality when recording UHD 4K video withthe full width of the full-frame sensor to minimize moiré and aliasing.Additionally, benefitting both stills and video operation, the a7 IIIutilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization,which is now effective to minimize the appearance of camera shake by upto 5 stops.

Beyond just updates to the imaging system, the a7 III’s body design hasalso been revised to include a rear 3.0″ 922k-dot touchscreen LCD, whichhas a tilting design to better support working from high and lowangles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright andclear eye-level monitoring. For greater shooting flexibility, dual SDmemory card slots are now featured, and a larger NP-FZ100 battery isalso employed to achieve up to approximately 710 shots per charge.Suiting the camera’s use in trying conditions, the magnesium-alloychassis and weather-sealing also render the a7 III dust- andmoisture-resistant.

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens ILCE7M3K/B